In return for the franchise fee Crema Espresso provides certain services.
- Initial screening and selection of the franchisee.
- Site analysis, selection, negotiation and acquisition assistance.
- The very valuable Crema Espresso trade mark and trading name.
- Access to the management and product systems developed by Crema Espresso.
- The 4 week Crema Espresso training program.
- Store design.
- Access to Crema Espresso unique coffee bean blend.
- Planning, construction and management of the total store fit-out.
- Assistance with initial staff requirements and recruitment.
- Assistance with opening promotion planning.
The franchise fee also gives the franchisee an exclusive trading territory.
Weekly Licence Fees
A licence fee of 7% of sales is remitted weekly, with a 2% national advertising levy.
The weekly licence fee is the income which enables Crema Espresso to continually provide the ongoing benefits to franchisees participating in the chain.