We’re here to help you execute with wonderful results to your customers.
As with any franchise, Crema Espresso’s franchisees are the heart of the operation. They are the face of the brand and work on the front line of the business. While the franchisor cannot guarantee a certain level of turnover, the Crema Espresso franchise offers you all possible support including comprehensive training, ongoing mentoring and business advice.
We support our franchisees in a number of ways, these include:
- Marketing programs.
- Business Management and systems support.
- Technical advice.
- Assistance with initial staff training and selection.
- Group buying power.
Best Practice Franchising and Quarterly Reviews
Crema Espresso holds a quarterly review for franchisees with Best Practice Franchising. This gives store owners an insight into their store’s performance, reviews the business plan and looks directly at the issues affecting the bottom line.
“Very broadly, Best Practice in Franchising is an outcome whereby separate business entities, franchisors and franchisees, are both working together to achieve success through collaborative and transparent procedures. This is the only sustainable method for generating maximum value and output for both parties.” Best Practice Franchising
Franchise Code of Conduct and Franchise Council of Australia
Crema Espresso follows the Franchise Code of Conduct. It is a code that allows for transparency and fairness in the industry. Crema Espresso is also a proud member of the Franchise Council of Australia. The FCA is the peak body for the franchise industry sector and membership is entirely voluntary. The aim of the council is to establish standards of international best practice in business format franchising for Australian franchise systems.
Crema Espresso has a comprehensive site and territory selection procedure which is designed not only to show case our premium product, but to give each site the ability to reach full brand potential, and be very successful.
The core of our selection criteria is:
- Tenancy Mix
Obtaining Head Lease and Licence
Once the board at Crema Espresso has approved a site, we negotiate directly with the landlord to secure the best deal for our franchisees. Then a licence is drawn between Crema Espresso and the franchisee under the same conditions as the head lease. In our experience with lease negotiating, we know landlords are more comfortable and more negotiable with this arrangement.
As our system is “turn key”, Crema Espresso coordinates the total construction and fit out of all stores. This gives us better negotiating power with our suppliers, and ensures the stores are fitted out to the detailed Crema Espresso standards.
All benefits resulting from supplier negotiations are passed on to franchisees.