In return for the franchise fee Crema Espresso provides certain services.

These include:

• Initial screening and selection of the franchisee.
• Site analysis, selection, negotiation and acquisition assistance.
• The very valuable Crema Espresso trade mark and trading name.
• Access to the management and product systems developed by Crema Espresso.
• The 4 week Crema Espresso training program.
• Store design.
• Access to Crema Espresso unique coffee bean blend.
• Planning, construction and management of the total store fit-out.
• Assistance with initial staff requirements and recruitment.
• Assistance with opening promotion planning.

The franchise fee also gives the franchisee an exclusive trading territory.